Amazon cover image
Image from Amazon.com

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Prentice Hall, 2007Edition: 6th edDescription: xx, 648 p. : ill. ; 29 cmISBN:
  • 9780131875524 .
  • 9780131875524 .
Subject(s):
Partial contents:
Understanding service markets, products, and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies -- Cases
Summary: This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J137179
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J137181
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J137180

Includes bibliographical references and indexes

Understanding service markets, products, and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies -- Cases

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

There are no comments on this title.

to post a comment.
Share