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Inside consumption : consumer motives, goals, and desires / edited by S. Ratneshwar and David Glen Mick

Contributor(s): Material type: TextTextPublication details: London : Routledge, [2005]Description: xxi, 356 p. : ill. ; 24 cmISBN:
  • 9780415341936 .
  • 9780415341936 .
Subject(s): Summary: Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.
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Includes bibliographical references and indexes

Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.

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