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Cases to accompany contemporary strategy analysis / Robert M. Grant

By: Material type: TextTextPublication details: [Malden MA. ; Oxford] : Blackwell, [2008]Edition: 6th edDescription: xiv, 347 p. : figs., tabs. ; 25 cmISBN:
  • 9781405163101
  • 9781405163101
Subject(s):
Partial contents:
Madonna -- Laura Ashley Holdings plc: The battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart stores Inc., 2007 -- Manchester United: The Glazer takeover -- Eastman Kodak: Meeting the digital challenge -- Organizational restructuring within the Royal Dutch Shell Group -- Harley-Davidson Inc., January 2007 -- Raisio Group and the Benecol launch -- Rivalry in video games -- Eni SpA: Building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse: going international -- Euro Disney: from dream to nightmare -- Richard Branson and the Virgin Group of companies in 2007 -- Jack Welch and the General Electric Management System -- Jeff Immelt at General Electric, 2001-2006 -- AES Corporation: rewriting the rules of management
Summary: Focusing on recent technological advances, this comprehensive collection of cases addresses the important strategic decisions faced by managers in today's dynamic business environment. The cases selected range from pop singer Madonna to the entire U.S. airline industry.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.4012 GRA (Browse shelf(Opens below)) Available G104985

Includes bibliographical references

Madonna -- Laura Ashley Holdings plc: The battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart stores Inc., 2007 -- Manchester United: The Glazer takeover -- Eastman Kodak: Meeting the digital challenge -- Organizational restructuring within the Royal Dutch Shell Group -- Harley-Davidson Inc., January 2007 -- Raisio Group and the Benecol launch -- Rivalry in video games -- Eni SpA: Building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse: going international -- Euro Disney: from dream to nightmare -- Richard Branson and the Virgin Group of companies in 2007 -- Jack Welch and the General Electric Management System -- Jeff Immelt at General Electric, 2001-2006 -- AES Corporation: rewriting the rules of management

Focusing on recent technological advances, this comprehensive collection of cases addresses the important strategic decisions faced by managers in today's dynamic business environment. The cases selected range from pop singer Madonna to the entire U.S. airline industry.

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