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Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon

By: Contributor(s): Material type: TextTextPublication details: New York : Best Business Books, [2007]Edition: 2nd edDescription: xi, 464 p. : ill. ; 21 cm + 1 CD-rom (4 3/4 in.)ISBN:
  • 0789027461
  • 9780789027467
Subject(s):
Contents:
Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.83 WRE (Browse shelf(Opens below)) Available G105562

Includes bibliographical references and index

Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report

Accompanying CD-rom

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