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The marketing of sport / edited by John Beech and Simon Chadwick

Contributor(s): Material type: TextTextPublication details: Harlow, England : Prentice Hall/Financial Times, [2007]Description: xxxv, 555 p. : ill., figs., tabs. ; 25 cmISBN:
  • 9780273688266
  • 9780273688266
Subject(s):
Partial contents:
The distinctive nature of sport making -- Meeting the needs and wants of the sport market -- Communicating with the sport market -- Getting sport products and services to the market -- Moving sport marketing forwards -- Assessing the future for sport marketing
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 796.0698 (Browse shelf(Opens below)) Available G104457

Includes bibliographical references and index

The distinctive nature of sport making -- Meeting the needs and wants of the sport market -- Communicating with the sport market -- Getting sport products and services to the market -- Moving sport marketing forwards -- Assessing the future for sport marketing

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