Boosting sales on a shoestring : increasing profits ... without breaking the bank / Bob Gorton

Includes index

Are you sure you want to boost sales? -- Boosting safely -- The easiest ways to grow a business -- Getting the price right -- Maximising profitability -- Identifying the right customers -- Competing for profits -- Creating an identity for your business -- Finding the right customers -- Prospecting techniques -- Promoting techniques -- Promoting the business -- Promoting and prospecting online -- Working with opportunities -- Working with opportunities -- Tracking and closing

Boosting your company's sales is essential if you're going to make a success of your business. This text covers playing to your strengths, looking at your prices, looking for new customers, improving post-sales service, and more.