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e-Data : turning data into information with data warehousing / Jill Dyché

By: Material type: TextTextSeries: Addison-Wesley information technology seriesPublication details: Reading, MA ; Harlow : Addison-Wesley, [2000]Description: xxxi, 335 p. : ill. ; 24 cmISBN:
  • 0201657805
  • 9780201657807
Subject(s):
Partial contents:
Introduction -- Part I: Getting the value -- What is data warehousing anyway? -- Decision to support from the bottom up -- Data warehouses and database marketing -- Data warehousing by industry -- Part II: Getting the technology -- The underlying technologies: a primer -- What managers should know about implementation -- Value or vapors? Finding the right vendors -- Part III: Getting ready -- Data warehousing's business value propostion -- The perils and pitfalls -- What to do now
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Includes bibliographical references and index

Introduction -- Part I: Getting the value -- What is data warehousing anyway? -- Decision to support from the bottom up -- Data warehouses and database marketing -- Data warehousing by industry -- Part II: Getting the technology -- The underlying technologies: a primer -- What managers should know about implementation -- Value or vapors? Finding the right vendors -- Part III: Getting ready -- Data warehousing's business value propostion -- The perils and pitfalls -- What to do now

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