Principles of marketing / Philip Kotler, Gary Armstrong.

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Material type: Text

TextPublication details: Upper Saddle River, New Jersey : Pearson Prentice Hall, 2007 (2008 printing)Edition: 12th edDescription: xxxii, 599 p. : ill. (some col.) ; 29 cmISBN:

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Summary: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	Check catalogue for eBook edition	658.8 KOT (Browse shelf(Opens below))	Available		J151185

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Includes bibliographical references and index

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006

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