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Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle

By: Material type: TextTextSeries: The Wiley event management seriesPublication details: New York ; [Great Britain] : J. Wiley, [2002]Description: xxiv, 224 p. ; 25 cmISBN:
  • 9780471401797 .
  • 9780471401797 .
Subject(s):
Partial contents:
Introduction to event marketing -- Event promotion, advertising and public relations -- Electronic event marketing strategies -- Funding the event marketing program -- Marketing association meetings, conferences, events and expositions -- Marketing corporate meetings, products, services and events -- Trends in event marketing
Summary: The effective marketing of an event involves a range of components, from sales & advertising to public relations & community involvement. This book covers all aspects of marketing conferences, meetings, festivals, fairs, & other events.
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Includes bibliographical references and index

Introduction to event marketing -- Event promotion, advertising and public relations -- Electronic event marketing strategies -- Funding the event marketing program -- Marketing association meetings, conferences, events and expositions -- Marketing corporate meetings, products, services and events -- Trends in event marketing

The effective marketing of an event involves a range of components, from sales & advertising to public relations & community involvement. This book covers all aspects of marketing conferences, meetings, festivals, fairs, & other events.

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