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Principles of services marketing / Adrian Palmer

By: Material type: TextTextPublication details: London : McGraw-Hill, [2005]Edition: 4th edDescription: xi, 575 p. : ill., figs. ; 25 cmISBN:
  • 9780077107949
  • 9780077107949
Subject(s):
Partial contents:
What is services marketing? -- The service offer -- The service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to consumers -- The pricing of services -- Promoting services -- The marketing impacts of service employees -- Managing capacity -- International marketing of service -- Case study: CD marketing services
Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available G108061
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available G108060
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available G103875
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available G103874
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available J133911

Includes bibliographical references and indexes

What is services marketing? -- The service offer -- The service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to consumers -- The pricing of services -- Promoting services -- The marketing impacts of service employees -- Managing capacity -- International marketing of service -- Case study: CD marketing services

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

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