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Cases in marketing management and strategy. volume 4 / edited by Catherine KilBride and Gerry Mortimer

Contributor(s): Material type: TextTextPublication details: [Dublin] : The Marketing Institute, [2005]Description: xviii, 334 p. : ill., charts, tables ; 24 cmISBN:
  • 9780952907664
  • 0952907666
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 CAS (Browse shelf(Opens below)) Available G104608
General General ATU Dublin Road General Shelves Donation 658.8 CAS (Browse shelf(Opens below)) Available J131409

Preface: This is the sixth volume of case studies in this series and the fourth published in this format

Includes bibliographical references

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