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Strategic Marketing / David W. Cravens, Nigel F. Piercy

By: Contributor(s): Material type: TextTextPublication details: Boston ; London : McGraw-Hill, [2006]Edition: 8th ed.: international edDescription: xvii, 726 p. : figs., tabs. ; 26 cmISBN:
  • 9780071244329
  • 9780071244329
Subject(s):
Partial contents:
Part 1: Strategic marketing -- Part 2: Markets, segments, and customer value -- Part 3: Designing market-driven strategies -- Part 4: Market-driven program development -- Part 5: Implementing and managing market-driven strategies -- Part 6: Comprehensive cases
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 CRA (Browse shelf(Opens below)) Available J134789
General General ATU Dublin Road General Shelves 658.802 CRA (Browse shelf(Opens below)) Available J134788
General General ATU Dublin Road General Shelves 658.802 CRA (Browse shelf(Opens below)) Available J132175
General General ATU Mayo General Shelves 658.802 CRA (Browse shelf(Opens below)) Available J136743

Includes bibliographical references and index

Part 1: Strategic marketing -- Part 2: Markets, segments, and customer value -- Part 3: Designing market-driven strategies -- Part 4: Market-driven program development -- Part 5: Implementing and managing market-driven strategies -- Part 6: Comprehensive cases

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