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Public relations : contemporary issues and techniques / Paul Baines, John Egan, Frank Jefkins

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; London : Elsevier/Butterworth-Heineman, [2004]Description: xvii, 431 p. : figs., tabs., ports. ; 25 cmISBN:
  • 9780750657242
  • 9780750657242
Subject(s):
Partial contents:
Part 1: defining public relations -- Part 2: public relations planning and management -- Part 3: Managing media relations -- Part 4: communication media -- Part 5: specialist public relations areas
Summary: Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 659.2 BAI (Browse shelf(Opens below)) Available G102683
General General ATU Dublin Road General Shelves 659.2 BAI (Browse shelf(Opens below)) Available J129830

Includes bibliographical references and index

Part 1: defining public relations -- Part 2: public relations planning and management -- Part 3: Managing media relations -- Part 4: communication media -- Part 5: specialist public relations areas

Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.

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