Public relations writing : the essentials of style and format / Tom Bivins

By:

Bivins, Thomas

Material type: Text

TextPublication details: New York ; London : McGraw-Hill, [2004]Edition: 5th edDescription: 359 p. : ill., figs. ; 25 cmISBN:

9780073017990
9780073017990

Subject(s):

Summary: This text equips students with the essential skills for developing and writing public relations materials, covering all areas including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the constantly changing world of public relations. The text continues to stress the need for professionals to communicate more effectively to all audiences

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	659.2 BIV (Browse shelf(Opens below))	Available		J128486

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Previous	659.2 Strategic issues management : organizations and public policy challenges /	659.2 BAI Public relations : contemporary issues and techniques /	659.2 BAI Public relations : contemporary issues and techniques /	659.2 BIV Public relations writing : the essentials of style and format /	659.2 GUN Public relations : a practical approach /	659.2 GUN Public relations : a practical approach /	659.2 HAN Handbook of public relations and communications /	Next

Includes index

This text equips students with the essential skills for developing and writing public relations materials, covering all areas including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the constantly changing world of public relations. The text continues to stress the need for professionals to communicate more effectively to all audiences

Previous ed.: Lincolnwood, Ill.: NTC/Contemporary Pub. Group, 1999

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