Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes and Brian Johnson

By:

Nunes, Paul

Contributor(s):

Johnson, Brian

Material type: Text

TextPublication details: Boston : Harvard Business School ; [London : McGraw-Hill, 2004]Description: 269 p. : ill., figs. ; 23 cmISBN:

9781591391968
9781591391968

Subject(s):

Summary: An enormous, untapped opportunity exists in the modern marketplace, namely a large & growing group of consumers who have more disposable income that ever & who are not spending it.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.800973 (Browse shelf(Opens below))	Available		J128619

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Includes index

An enormous, untapped opportunity exists in the modern marketplace, namely a large & growing group of consumers who have more disposable income that ever & who are not spending it.

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