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Exploring corporate strategy / Gerry Johnson, Kevan Scholes

By: Contributor(s): Material type: TextTextPublication details: London : Financial Times Prentice Hall, [2002]Edition: 6th edDescription: 1082p. : ill. ; 25 cmISBN:
  • 9780273651123
  • 9780273651123
Other title:
  • Exploring corporate strategy: text and cases
Subject(s):
Incomplete contents:
Introduction -- The strategic position -- Strategic position -- Strategic choices -- Strategy into action --
Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.4012 JOH (Browse shelf(Opens below)) Available J127959
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.4012 JOH (Browse shelf(Opens below)) Available J124137
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.4012 JOH (Browse shelf(Opens below)) Available J142676
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.4012 JOH (Browse shelf(Opens below)) Available J143865
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.4012 JOH (Browse shelf(Opens below)) Available 055659

Previous ed.: 1999

Includes bibliographical references and index

Introduction -- The strategic position -- Strategic position -- Strategic choices -- Strategy into action --

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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