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Competing from the periphery : core issues in international business / edited by Brian Fynes and Sean Ennis.

Contributor(s): Material type: TextTextSeries: Irish studies in managementPublication details: Dublin : Oak Tree Press, c1997.Description: xviii,547p. : ill. 23cmISBN:
  • 9781860760273 pbk
  • 9781860760273 pbk
Subject(s): Summary: How do small countries on the edge of economic regions compete effectively on the international stage? This text asks this and other questions by surveying traditional assumptions and current thinking in economics, management, marketing and technology.
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Includes bibliographies.

How do small countries on the edge of economic regions compete effectively on the international stage? This text asks this and other questions by surveying traditional assumptions and current thinking in economics, management, marketing and technology.

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