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Internet marketing in hospitality / Barbara Cox, William Koelzer

By: Contributor(s): Material type: TextTextSeries: NetEffect seriesPublication details: Upper Saddle River, N.J. : Prentice Hall, 2004Description: xiv, 322 p. : ill. ; 24 cmISBN:
  • 0130984752
Subject(s):
Contents:
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages)
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Includes index

Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages)

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