The retailing book : principles and applications / edited by Paul Freathy

Contributor(s):

Freathy, Paul

Material type: Text

TextPublication details: Harlow : FT Prentice Hall, [2003]Description: xxx, 372 p. : ill. ; 25 cmISBN:

9780273655480
9780273655480

Subject(s):

Summary: The definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.87 RET (Browse shelf(Opens below))	Available		J127858

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Previous	658.87 OMA Retail marketing /	658.87 PHI Retailing made simple /	658.87 RET Retail business management	658.87 RET The retailing book : principles and applications /	658.87 RET Retail strategy : the view from the bridge /	658.87 RET The retailing reader /	658.87 RET The retailing reader /	Next

Includes bibliographical references and index

The definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies

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