Handbook of services marketing & management / Teresa A.Swartz and Dawn Iacobucci, editors

Contributor(s):

Material type: Text

TextPublication details: Thousand Oaks ; London : Sage, [2000]Description: ix, 521 p. : ill. ; 26 cmISBN:

9780761916123
9780761916123

Subject(s):

Partial contents:

Services: the setting -- Services: demand management -- Services: excellence and profitability -- Service recovery -- Service relationships -- Services: the firm

Summary: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.802 HAN (Browse shelf(Opens below))	Available		J127859

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Previous	658.802 GIL Strategic marketing planning /	658.802 GON Services marketing : a strategic approach /	658.802 GRA The green marketing manifesto /	658.802 HAN Handbook of services marketing & management /	658.802 HAT The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives /	658.802 HIE The successful marketing plan : a disciplined and comprehensive approach /	658.802 HIS Marketing decisions for new and mature products : planning, development, and control	Next

Includes bibliographical references and index

Services: the setting -- Services: demand management -- Services: excellence and profitability -- Service recovery -- Service relationships -- Services: the firm

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.

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