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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty

By:

Burnett, John, 1944-

Contributor(s):

Moriarty, Sandra E. (Sandra Ernst)

Material type: Text

TextPublication details: London : Prentice-Hall International, [1998]Description: xxxv, 659p,[A1-A12,N1-N11,G1-G18,C1-C2,I1-I28] : ill., facsims, figs ; 27 cmSubject(s):

Partial contents:

Understanding IMC (Integrated Marketing Communication) -- The IMC situation -- The tools of IMC -- Media of IMC -- Putting IMC together

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.802 BUR (Browse shelf(Opens below))	Available		J121858
General	ATU Dublin Road General Shelves	658.802 BUR (Browse shelf(Opens below))	Available		068505

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Previous	658.802 BRE Contemporary strategic marketing /	658.802 BRE Contemporary strategic marketing /	658.802 BUR Introduction to marketing communication : an integrated approach /	658.802 BUR Introduction to marketing communication : an integrated approach /	658.802 CAR Services marketing : text and readings /	658.802 CAR Services marketing : text and readings /	658.802 CHA New marketing strategies : evolving flexible processes to fit market circumstances /	Next

Includes bibliographical references and index

Understanding IMC (Integrated Marketing Communication) -- The IMC situation -- The tools of IMC -- Media of IMC -- Putting IMC together

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