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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River : Pearson/Prentice Hall, [2004]Edition: 5th edDescription: 652 p. : ill., figs. ; 28 cmISBN:
  • 9780131268463
  • 9780131268463
Subject(s): Summary: Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Key topics: Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases
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General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J132619
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J132174
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J131336
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J129862
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J129779
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J128204
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J127843
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J125053
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J125052

"International edition" - cover

Includes bibliographical references and index

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Key topics: Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases

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