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The essential guide to managing small business growth / Peter Wilson and Sue Bates

By: Contributor(s): Material type: TextTextPublication details: [Chichester] : Wiley, [2003]Description: xiii, 301 p. : ill. ; 25 cmISBN:
  • 9780470850510
  • 9780470850510
Other title:
  • Small business growth [Distinctive title]
Subject(s):
Partial contents:
Managing business growth -- Making sense of strategy -- Marketing for profit -- Developing an organization that delivers the strategy -- Getting performance from people -- Leading the team -- Culture, creativity and change -- Managing business performance through financial analysis -- Management information systems and financial controls -- Planning for the future -- Hazards on the path to growth
Summary: Peter Wilson addresses the issues confronting managers/owners of small business enterprises (SMEs) by providing jargon-free advice on which an SME can create a sound platform from which to prosper.
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Includes bibliographical references and index

Managing business growth -- Making sense of strategy -- Marketing for profit -- Developing an organization that delivers the strategy -- Getting performance from people -- Leading the team -- Culture, creativity and change -- Managing business performance through financial analysis -- Management information systems and financial controls -- Planning for the future -- Hazards on the path to growth

Peter Wilson addresses the issues confronting managers/owners of small business enterprises (SMEs) by providing jargon-free advice on which an SME can create a sound platform from which to prosper.

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