Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq

By:

Ahmed, Pervaiz K

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Material type: Text

TextPublication details: [Oxford] : Butterworth-Heinemann, [2002]Description: x, 299 p. : ill. ; 24 cmISBN:

9780750648387
9780750648387

Subject(s):

Summary: Using a number of companies and organisations as case studies the authors of this study define internal marketing, explain how it works and explore a range of applications relating to total quality management and human resource management.

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Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.802 AHM (Browse shelf(Opens below))	Available		J125117

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Published in association with The Chartered Institute of Marketing

Includes bibliographical references and index

Using a number of companies and organisations as case studies the authors of this study define internal marketing, explain how it works and explore a range of applications relating to total quality management and human resource management.

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