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Public relations : a practical approach / Ellen Gunning

By: Material type: TextTextPublication details: [Dublin] : Gill & Macmillan, [2003]Description: xvi,494 p. ; 24 cmISBN:
  • 9780717134571
  • 9780717134571
Subject(s):
Partial contents:
PR foundations -- PR & media -- PR events -- Structures, roles and approaches -- Specialist areas -- PR in the Twenty-first century -- Examinations
Summary: This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues. It uses Irish examples, quotes Irish practitioners and case studies, looks at contemporary trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice. Also included are suggested approaches to past papers both for the Introduction to PR and the Diploma courses plus sample PR projects. The book is written for students on the following courses: Diploma in Public Relations (Public Relations Institute of Ireland), Introduction to Public Relations (Irish Academy of Public Relations) and Distance Learning Programmes (Irish Academy of Public Relations)
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 659.2 GUN (Browse shelf(Opens below)) Available J148622
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 659.2 GUN (Browse shelf(Opens below)) Available J124302

Includes index

PR foundations -- PR & media -- PR events -- Structures, roles and approaches -- Specialist areas -- PR in the Twenty-first century -- Examinations

This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues. It uses Irish examples, quotes Irish practitioners and case studies, looks at contemporary trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice. Also included are suggested approaches to past papers both for the Introduction to PR and the Diploma courses plus sample PR projects. The book is written for students on the following courses: Diploma in Public Relations (Public Relations Institute of Ireland), Introduction to Public Relations (Irish Academy of Public Relations) and Distance Learning Programmes (Irish Academy of Public Relations)

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