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Marketing : an introduction for Irish students / Donal Rogan

By: Material type: TextTextPublication details: [Dublin] : Gill & Macmillan, [2003]Edition: 2ndDescription: ix, 483p. ; 25 cmISBN:
  • 0717134911
Subject(s):
Partial contents:
Marketing: the customer and the business -- The market -- The marketing mix -- Marketing applications -- Marketing strategy and planning
Summary: Suitable for 1st and 2nd year business studies students at third level and for students taking a marketing module as part of any other course. The book is accompanied by a password-protected, lecturers-only website. This edition of this text reflects up-to-date developments in theory in the marketing environment, marketing communications and e-business
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Connemara General Shelves Available 081778
General General ATU Connemara General Shelves 658.8009415 (Browse shelf(Opens below)) Available 084103
General General ATU Dublin Road General Shelves 658.8009415 ROG (Browse shelf(Opens below)) Available J130453
General General ATU Dublin Road General Shelves 658.8009415 ROG (Browse shelf(Opens below)) Available J124572
General General ATU Dublin Road General Shelves 658.8009415 ROG (Browse shelf(Opens below)) Available J124574
General General ATU Dublin Road General Shelves 658.8009415 ROG (Browse shelf(Opens below)) Available J124499
General General ATU Dublin Road General Shelves 658.8009415 ROG (Browse shelf(Opens below)) Available J124498

Includes index

Marketing: the customer and the business -- The market -- The marketing mix -- Marketing applications -- Marketing strategy and planning

Suitable for 1st and 2nd year business studies students at third level and for students taking a marketing module as part of any other course. The book is accompanied by a password-protected, lecturers-only website. This edition of this text reflects up-to-date developments in theory in the marketing environment, marketing communications and e-business

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