Successful marketing communications : a practical guide to planning and implementation / Cathy Ace

By:

Ace, Cathy

Contributor(s):

Chartered Institute of Marketing

Material type: Text

TextSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. StudentPublication details: Oxford : Butterworth-Heinemann, [2001]Description: ix, 210 p. ; 25 cmISBN:

9780750650274
9780750650274

Subject(s):

Summary: This introductory text takes a practical approach to the subject of marketing communications and covers the subject content from certificate to advanced level. The text prepares students for promotional planning and implementation, and allows practitioners to develop their skills

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.802 ACE (Browse shelf(Opens below))	Available		J123802

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Previous	658.802 The internal market : 10 years without frontiers	658.802 The internal market : 10 years without frontiers	658.802 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.802 ACE Successful marketing communications : a practical guide to planning and implementation /	658.802 AHM Internal marketing : tools and concepts for customer-focused management /	658.802 AMB Marketing and the bottom line : the marketing metrics to pump up cash flow /	658.802 BRE Contemporary strategic marketing /	Next

Includes index

This introductory text takes a practical approach to the subject of marketing communications and covers the subject content from certificate to advanced level. The text prepares students for promotional planning and implementation, and allows practitioners to develop their skills

Published in association with the Chartered Institute of Marketing

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