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Marketing in practice, 2002-2003 / Gill Kelley and Mike Hyde.

By: Contributor(s): Material type: TextTextSeries: CIM coursebookPublication details: Oxford : Butterworth-Heinemann, 2002.Description: xv, 202 p. : ill. 30 cmISBN:
  • 9780750657013
  • 0750657014
Subject(s):
Partial contents:
Marketing in practice - an overview -- Gathering information from inside the organization -- Assembling and presenting information -- Gathering and analysing financial and numerical information -- Making contracts for marketing -- Practical networking skills -- Planning events -- Marketing acitivities and events - exploring their diversity and application -- Co-ordinating the promotional effort -- Co-ordinating the marketing mix -- Introduction to budgeting -- Calculations in the examinations
Summary: Offering a complete package for CIM exams, this updated guide comprises the coursebook texts and free access to the MarketingOnline learning interface. The coursebook is structured to link information directly to the CIM syllabus, with updated material and cases and a range of support material.
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Published on behalf of the Chartered Institute of Marketing.

Includes bibliographical references and index.

Marketing in practice - an overview -- Gathering information from inside the organization -- Assembling and presenting information -- Gathering and analysing financial and numerical information -- Making contracts for marketing -- Practical networking skills -- Planning events -- Marketing acitivities and events - exploring their diversity and application -- Co-ordinating the promotional effort -- Co-ordinating the marketing mix -- Introduction to budgeting -- Calculations in the examinations

Offering a complete package for CIM exams, this updated guide comprises the coursebook texts and free access to the MarketingOnline learning interface. The coursebook is structured to link information directly to the CIM syllabus, with updated material and cases and a range of support material.

Published on behalf of the Chartered Institute of Marketing

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