Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler.

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Material type: Text

TextPublication details: [New York] : HarperCollins, [1995]Edition: 4th edDescription: 808 p. : ill. ; 29 cmISBN:

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Partial contents:

Marketing and the environment -- The market place -- Basic products concepts -- Distribution -- Promotion -- Pricing -- Marketing applications

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.8 KIN (Browse shelf(Opens below))	Available		G106739
General	ATU Dublin Road General Shelves	658.8 KIN (Browse shelf(Opens below))	Available		J121947

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Marketing and the environment -- The market place -- Basic products concepts -- Distribution -- Promotion -- Pricing -- Marketing applications

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