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Internet marketing : strategy, implementation and practice / David Chaffey ... [et al.].

Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2003.Edition: 2nd edDescription: xxiv, 484 p. : col. ill. 27 cmISBN:
  • 9780273658832
  • 9780273658832
Subject(s):
Partial contents:
An introduction to internet marketing -- The internet micro-environment -- The internet macro-environment -- Internet marketing strategy -- The internet and the marketing mix -- Relationship marketing using the internet -- Achieving online service quality -- Interactive marketing communications -- Maintaining and monitoring the online presence -- Business-to-consumer internet marketing -- Business-to business internet marketing
Summary: This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Connemara General Shelves Check catalogue for eBook edition Available 081890
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.84 CHA (Browse shelf(Opens below)) Available J128205
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.84 CHA (Browse shelf(Opens below)) Available J135918

Previous ed.: 2000

Includes bibliographical references and index.

An introduction to internet marketing -- The internet micro-environment -- The internet macro-environment -- Internet marketing strategy -- The internet and the marketing mix -- Relationship marketing using the internet -- Achieving online service quality -- Interactive marketing communications -- Maintaining and monitoring the online presence -- Business-to-consumer internet marketing -- Business-to business internet marketing

This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.

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