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All about public relations / Roger Haywood

By: Material type: TextTextPublication details: McGraw-Hill, 1991.Edition: 2nd edDescription: [320]pISBN:
  • 9780077072308
Other title:
  • All about PR [Distinctive title]
Subject(s):
Partial contents:
Public relations, a business way of life -- The corporate personality -- Objectives -- Audiences -- Managing the reputation -- Planned action -- Budget allocation -- The programme -- Employees -- Local communities -- Politicians, legislatoes and opinion leaders -- The financial community -- Marketing, advertising and public relations -- Public relations in sales support -- Non-commercial organizations -- Deciding which technique -- Media relations -- Media conferences -- Photography -- Radio and television -- Design and identity -- Publications -- Sponsorship -- Special events -- Exhibitions and presentations -- Advertising -- Audio-visual -- Research -- Professional and trade groups -- Speakers' panels -- Issues planning -- Measuring results
Summary: Reflecting text published in 1984 and 1992 issues, this work covers areas such as electronic media developments.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 659.2 HAY (Browse shelf(Opens below)) Available G102989
General General ATU Dublin Road General Shelves 659.2 HAY (Browse shelf(Opens below)) Available J151197

Includes bibliographical references and index

Public relations, a business way of life -- The corporate personality -- Objectives -- Audiences -- Managing the reputation -- Planned action -- Budget allocation -- The programme -- Employees -- Local communities -- Politicians, legislatoes and opinion leaders -- The financial community -- Marketing, advertising and public relations -- Public relations in sales support -- Non-commercial organizations -- Deciding which technique -- Media relations -- Media conferences -- Photography -- Radio and television -- Design and identity -- Publications -- Sponsorship -- Special events -- Exhibitions and presentations -- Advertising -- Audio-visual -- Research -- Professional and trade groups -- Speakers' panels -- Issues planning -- Measuring results

Reflecting text published in 1984 and 1992 issues, this work covers areas such as electronic media developments.

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