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Kotler on marketing / Philip Kotler

By: Material type: TextTextPublication details: [New York] : Free, [2001]Description: xiv, 255 p. : ill. ; 24 cmISBN:
  • 9780684860473
  • 9780684860473
Other title:
  • Kotler on marketing: how to create, win and dominate markets [Cover title]
Subject(s):
Partial contents:
Strategic marketing -- Tactical marketing -- Administative marketing -- Transformational marketing
Summary: Addresses the problems of how to market in a globalised ultra-competitive world where technology is developing at a pace even technologists can't keep up with. Aimed at marketing practitioners, the book aims to turn the vagaries of the latest marketing thinking and the often complex implications of new technology into hard nosed, actionable marketing practice
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 KOT (Browse shelf(Opens below)) Available J121854
General General ATU Dublin Road General Shelves 658.8 KOT (Browse shelf(Opens below)) Available J121853

Includes bibliographical references and index

Strategic marketing -- Tactical marketing -- Administative marketing -- Transformational marketing

Addresses the problems of how to market in a globalised ultra-competitive world where technology is developing at a pace even technologists can't keep up with. Aimed at marketing practitioners, the book aims to turn the vagaries of the latest marketing thinking and the often complex implications of new technology into hard nosed, actionable marketing practice

Originally published: 1999

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