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Global marketing management / Warren J. Keegan

By: Material type: TextTextPublication details: New Jersey : Prentice-Hall, [2002]Edition: 7th edDescription: xxv,617 p. : ill.,maps ; 26cmISBN:
  • 0130332712
  • 9780130332714
Subject(s):
Partial contents:
Introduction and overview -- The global marketing environment -- Analyzing and targeting global market opportunities -- Global marketing strategy -- Creating global marketing programs -- Managing the global marketing program
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Connemara General Shelves Check catalogue for eBook edition 658.8009415 (Browse shelf(Opens below)) Available 084872
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.84 KEE (Browse shelf(Opens below)) Available G106765
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.84 KEE (Browse shelf(Opens below)) Available G106729
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.84 KEE (Browse shelf(Opens below)) Available 083135

Includes bibliographical references and indexes

Introduction and overview -- The global marketing environment -- Analyzing and targeting global market opportunities -- Global marketing strategy -- Creating global marketing programs -- Managing the global marketing program

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