Financial aspects of marketing/ Keith Ward

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Material type: Text

TextSeries: Marketing series (London, England). StudentPublication details: Abingdon, Oxon : Routledge, 2011.Description: xii, 434 p. : illISBN:

Subject(s):

Contents:

pt. 1. Introduction and overview -- pt. 2. Analysis -- pt. 3. Planning -- pt. 4. Control -- pt. 5. Applications and examples.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	Donation	658.155 (Browse shelf(Opens below))	Available		J120513
General	ATU Dublin Road General Shelves	Donation	658.155 (Browse shelf(Opens below))	Available		082595

"Published on behalf of the Chartered Institute of Marketing"

First published by Butterworth-Heinemann in 1989

Includes bibliographical references and index

pt. 1. Introduction and overview -- pt. 2. Analysis -- pt. 3. Planning -- pt. 4. Control -- pt. 5. Applications and examples.

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