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Marketing management / Michael R. Czinkota, Masaaki Kotabe

By: Contributor(s): Material type: TextTextPublication details: Cincinnati : South-Western College, c2001Edition: 2nd edDescription: xxv,598 p. : ill. ; 28cmISBN:
  • 9780324022032 (hardcover)
  • 9780324022032 (hardcover)
Subject(s): Summary: This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 CZI (Browse shelf(Opens below)) Available 082386

Includes bibliographical references and indexes.

This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing.

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