Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey

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Material type: Text

TextPublication details: Boston : Houghton Mifflin, 1998Edition: 4th edDescription: xxi, 918 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	Donation	658.848 (Browse shelf(Opens below))	Available		G106734
General	ATU Dublin Road General Shelves		658.848 (Browse shelf(Opens below))	Available		073095

Maps on lining papers

Includes bibliographical references and indexes

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