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Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.

By: Contributor(s): Material type: TextTextPublication details: New York : Financial Times/Prentice Hall, 2001.Description: xiv, 509 p. : ill. 25 cmISBN:
  • 9780273638711 pbk alk. paper
  • 9780273638711 pbk alk. paper
Subject(s):
Partial contents:
Integrated communications -- Branding -- How marketing communications work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Public relations -- Sponsorship -- Sales promotion -- Direct marketing -- Point-of-purchase communications -- Exhibitions and trade fairs -- Personal selling -- Internet communications -- Business-to-business communications -- International communications
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.802 DEP (Browse shelf(Opens below)) Available J123534
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.802 DEP (Browse shelf(Opens below)) Available J123535
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.802 DEP (Browse shelf(Opens below)) Available 072562

Includes bibliographical references and indexes.

Integrated communications -- Branding -- How marketing communications work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Public relations -- Sponsorship -- Sales promotion -- Direct marketing -- Point-of-purchase communications -- Exhibitions and trade fairs -- Personal selling -- Internet communications -- Business-to-business communications -- International communications

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