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A first course in marketing / Frank Jefkins.

By: Material type: TextTextSeries: Foundation instruction right start textbooksPublication details: London : DP, 1993.Edition: 2nd edDescription: iv,268pISBN:
  • 9781858050201 pbk
  • 9781858050201 pbk
Subject(s): DDC classification:
  • 658.8
Summary: For students with no prior knowledge of marketing who need to get to grips with the subject in a simple and straightforward manner, this second edition includes marketing by non-profit organizations, local authorities and servicing companies. It also has assignments suitable for BTEC course.
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Item type Current library Call number Status Date due Barcode
General General ATU Connemara General Shelves 658.8 Je (Browse shelf(Opens below)) Available 060892

Includes index: p264-268.

For students with no prior knowledge of marketing who need to get to grips with the subject in a simple and straightforward manner, this second edition includes marketing by non-profit organizations, local authorities and servicing companies. It also has assignments suitable for BTEC course.

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