Marketing research.

By:

Chisnall, Peter M. (Peter Michael), 1925-

Material type: Text

TextSeries: McGraw-Hill marketing seriesPublication details: McGraw-Hill, 1992.Edition: 4th edDescription: [374]pISBN:

9780077074296 pbk
9780077074296 pbk

Subject(s):

Summary: An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.83 CHI (Browse shelf(Opens below))	Available		040322

Includes bibliographical references and index.

An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.

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