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Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.]

Contributor(s): Material type: TextTextPublication details: London : Prentice-Hall, 1995Description: xvi,296p : ill, figs, tabs ; 24cmISBN:
  • 9780131509702 pbk
  • 9780131509702 pbk
Subject(s): Summary: Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs.
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Donation 658.87 CAR (Browse shelf(Opens below)) Available J150330
General General ATU Dublin Road General Shelves 658.87 CAR (Browse shelf(Opens below)) Available 040770
General General ATU Dublin Road General Shelves 658.87 CAR (Browse shelf(Opens below)) Available 042445

Includes bibliographical references and index

Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs.

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