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Consumer behavior : buying, having, and being.

By: Material type: TextTextPublication details: Boston, Mass. ; London : Allyn and Bacon, 1994.Edition: 2nd edDescription: xxvii,660pISBN:
  • 9780205155910 pbk
  • 9780205155910 pbk
Subject(s): Summary: This text covers both the macro side of consumer behaviour, including the disciplines of anthropology and sociology, and the micro or psychology side, enabling students to analyze consumer patterns just as market analysts do.
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8342 SOL (Browse shelf(Opens below)) Available 040440

Includes bibliographical references and index.

This text covers both the macro side of consumer behaviour, including the disciplines of anthropology and sociology, and the micro or psychology side, enabling students to analyze consumer patterns just as market analysts do.

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