Amazon cover image
Image from Amazon.com

Retail power plays : from trading to brand leadership : strategies for building retail brand value / Andrew Wileman and Michael Jary.

By: Contributor(s): Material type: TextTextPublication details: Basingstoke : Macmillan Business, 1997Description: xvi, 280 p., [4] p. of plates : ill. (some col.) 24 cmISBN:
  • 9780333685273 .
  • 9780333685273 .
Subject(s): DDC classification:
  • 658.87
Summary: Beginning with an analysis of how 'own label' brands have leap-frogged traditional producer brands, the authors set out strategies for building strong brands to create competitive differentiation and superior financial returns.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.87 (Browse shelf(Opens below)) Available 063758

Includes index.

Includes index.

Beginning with an analysis of how 'own label' brands have leap-frogged traditional producer brands, the authors set out strategies for building strong brands to create competitive differentiation and superior financial returns.

There are no comments on this title.

to post a comment.
Share