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International marketing : Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui

By: Contributor(s): Material type: TextTextPublisher: Boston, M.A. : Cengage ©2023Edition: 11th editionDescription: xxix, 604 pages : colour illustrations, maps, charts ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780357445129
Subject(s): Summary: This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.84 CZI (Browse shelf(Opens below)) Available J156194

Includes bibliographic references and index

This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world

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