Methods in consumer research : [electronic book] / volume 1 / Gaston Ares, Paula Varela (editors)

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text

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computer

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online resource

ISBN:

9780081012581

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Summary: Understanding consumers' attitudes, perceptions, and behaviour is of vital importance for food choice research and new product development but also for policy making, to support various current societal challenges.

List(s) this item appears in: Wellpark Print & eBook New Titles - June 2022 - August 2023 | KEYLINKS READING LISTS

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Item type	Current library	Call number	Status	Notes	Date due	Barcode
eBooks	ATU Electronic Resources eBook	658.834 (Browse shelf(Opens below))	Available Unlimited	Click here to access ebook		ebk346838

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Previous	658.83 Marketing research :	658.83 Marketing research for small business : an efficient and effective functional approach /	658.83015118 Key marketing metrics : the 50+ metrics every manager needs to know /	658.834 Methods in consumer research : volume 1 /	658.8342 Consumer behavior : buying, having and being /	658.85 Accelerate the sale : kick-start your personal selling style to close more sales, faster /	658.872 Online marketing :	Next

Includes bibliographic references and index

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Understanding consumers' attitudes, perceptions, and behaviour is of vital importance for food choice research and new product development but also for policy making, to support various current societal challenges.

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