How does branding impact consumers' loyalties and shopping behaviour? [electronic resource] / Julie Connell

By: Material type: TextTextPublisher: Galway : Atlantic Technological University, © 2022Description: 1 online resource (27 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Online resources: Dissertation note: BA (Hons) in Design. Atlantic Technological University, 2022 Summary: This dissertation reviews and studies why branding is important and how it can create an impact on the consumers’ loyalty when purchasing a product. The goal is to understand whether branding impacts consumer loyalty, consumers’ shopping habits of both higher and lower class and their reaction to brand failure.
List(s) this item appears in: THESES: Bachelor Of Arts In Design
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Thesis Thesis ATU Electronic Resources View Online eThesis (Browse shelf(Opens below)) Available eThesis - click link above to view eth346487

BA (Hons) in Design. Atlantic Technological University, 2022

Includes bibliographical references

Restricted to patrons of the Atlantic Technological University

This dissertation reviews and studies why branding is important and how it can create an impact on the consumers’ loyalty when purchasing a product. The goal is to understand whether branding impacts consumer loyalty, consumers’ shopping habits of both higher and lower class and their reaction to brand failure.

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