Amazon cover image
Image from Amazon.com

Superior customer value : [electronic book] / strategies for winning and retaining customers / Art Weinstein.

By: Material type: Computer fileComputer filePublisher: London : Routledge, ©2018Description: 1 online resource : illustrations (black and white)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781351214339
Subject(s): Online resources: Summary: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographic references and index

Restricted to ATU patrons

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers

eBook, Available via ATU Library

Subject to print and/or download restrictions

There are no comments on this title.

to post a comment.
Share