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Tourism and hospitality marketing in Ireland / Alex Gibson and Monica Nielsen

By: Contributor(s): Material type: TextTextPublication details: [Dublin] : Gill & Macmillan, [2000]Description: 372 p. : ill., tabs., figs. ; 25 cmISBN:
  • 9780717129713
  • 0717129713
Subject(s):
Partial contents:
Introduction to Marketing in the Tourism and Hospitality Industry -- The Marketing Environment -- Research in Tourism and Hospitality Industries -- Consumer Behaviour -- Strategic Market Planning -- Market Segmentation, Targeting and Positioning Chapter 7 The Tourism and Hospitality Product Chapter 8 Pricing Products and Services -- Distribution in Tourism and Hospitality -- Marketing Communications Mix 1 - Advertising and Public Relations -- Marketing Communications Mix 2 -Direct Marketing, Sales Promotion, Internet Marketing Personal Selling, Relationship Marketing
Summary: An introductory textbook illustrating the principles and practice of marketing as applied to the Irish tourism and hospitality sector. Expands and develops the marketing concepts and applies them to the Irish situation by use of numerous case studies such as: Dublin Tourism; Tourism Brand Ireland; Shannon-Erne Waterway; Kingfisher Cycle Trail; Sligo Tourism Forum; West Cork - Fushcia Brand; Clonmacnoise; McCausland Hotel - Belfast; Waterford Tourism; Ceol - A Musical Attraction. Covers the marketing of tourism products in Ireland, with emphasis on attractions, destinations, and hospitality businesses
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 647.940688 GIB (Browse shelf(Opens below)) Available 082425
General General ATU Dublin Road General Shelves 647.940688 GIB (Browse shelf(Opens below)) Available 082424
General General ATU Dublin Road General Shelves 647.940688 GIB (Browse shelf(Opens below)) Available 072639

Includes bibliographical references and index

Introduction to Marketing in the Tourism and Hospitality Industry -- The Marketing Environment -- Research in Tourism and Hospitality Industries -- Consumer Behaviour -- Strategic Market Planning -- Market Segmentation, Targeting and Positioning Chapter 7 The Tourism and Hospitality Product Chapter 8 Pricing Products and Services -- Distribution in Tourism and Hospitality -- Marketing Communications Mix 1 - Advertising and Public Relations -- Marketing Communications Mix 2 -Direct Marketing, Sales Promotion, Internet Marketing Personal Selling, Relationship Marketing

An introductory textbook illustrating the principles and practice of marketing as applied to the Irish tourism and hospitality sector. Expands and develops the marketing concepts and applies them to the Irish situation by use of numerous case studies such as: Dublin Tourism; Tourism Brand Ireland; Shannon-Erne Waterway; Kingfisher Cycle Trail; Sligo Tourism Forum; West Cork - Fushcia Brand; Clonmacnoise; McCausland Hotel - Belfast; Waterford Tourism; Ceol - A Musical Attraction. Covers the marketing of tourism products in Ireland, with emphasis on attractions, destinations, and hospitality businesses

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