Amazon cover image
Image from Amazon.com

Brand strategy / John M. Murphy

By: Contributor(s): Material type: TextTextPublication details: [Cambridge] : Director Books in association with the Institute of Directors, [1990]Description: xii, 186 p. : figs. ; 24 cmISBN:
  • 9781870555302
  • 9781870555302
Subject(s):
Partial contents:
What is a brand? -- The significance of branding -- How to brand new products -- Branding services -- The use of the corporate brand -- Branding industrial products -- Own label -- Developing new brand names -- Developing logos and packaging -- Developing corporate identities -- Managing brands -- Brand extension -- International branding -- The legal side of brands -- Licensing and franchising -- Valuing brands -- The future of branding
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.827 MUR (Browse shelf(Opens below)) Available G107245

Includes bibliographical references and index

What is a brand? -- The significance of branding -- How to brand new products -- Branding services -- The use of the corporate brand -- Branding industrial products -- Own label -- Developing new brand names -- Developing logos and packaging -- Developing corporate identities -- Managing brands -- Brand extension -- International branding -- The legal side of brands -- Licensing and franchising -- Valuing brands -- The future of branding

There are no comments on this title.

to post a comment.
Share