Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom

By:

Cutlip, Scott M. (Scott Munson)

Contributor(s):

Material type: Text

TextPublication details: London : Prentice-Hall International, 1994Edition: 7th edDescription: xvi,560p : ill, facsims,ports ; 24cmISBN:

9780132455237 pbk
9780132455237 pbk

Subject(s):

DDC classification:

659.2

Summary: This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.

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Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	659.2 (Browse shelf(Opens below))	Available		039551

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Includes index.

This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.

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