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Marketing / Joel R. Evans, Barry Berman

By: Contributor(s): Material type: TextTextPublication details: London : Prentice Hall International, 1997Edition: 7th edDescription: xxxii,679p,A1-A46,I1-I22 : ill (some col.), figs, tabs ; 29 cmISBN:
  • 9780132613552
  • 9780132613552
Subject(s): Summary: Now in its 7th edition, this textbook on marketing looks at the latest developments in the subject including the use of computer software. Also available are accompanying videos, a video manual, lecture notes and computer exercises.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 EVA (Browse shelf(Opens below)) Available 063720

Includes bibliographical references and index.

Now in its 7th edition, this textbook on marketing looks at the latest developments in the subject including the use of computer software. Also available are accompanying videos, a video manual, lecture notes and computer exercises.

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